New Patients
New-patient numbers rose to 62
August added six new patients on July and finished just one below the strongest August result in the five-year history.
Summary
Monthly Performance Overview
August delivered a well-rounded month: new-patient numbers improved, traffic grew, and calls were handled reliably. The biggest gain now sits in converting more of the demand already coming in.
Demand Capture
Inbound demand was handled well
The clinic answered 60 of 62 inbound calls, including 43 first-time callers, while website visitors increased 12.8%.
Main Opportunity
More enquiries can progress
Fourteen opportunities reached consultation booked and six reached attended, but 30 were marked not interested. Qualification and treatment framing are the clearest areas to improve.
Results
Key Results
The month’s strongest performance signals across patient growth, appointments, calls, and traffic.
New Patients
62
Appointments
14 Booked
Calls
60 Answered
Website Growth
+12.8%
NPN
Full New Patient History
August finished at 62 new patients: six above July and one below the highest August result in the five-year history.
August Result
62
August improved on July’s 56 and matched the 2023 and 2024 August result.
2026 Position
498 YTD
January to August remains the strongest year-to-date result, nine ahead of 2022 over the same period.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|
August Result
A strong result within the established August range
The historical August range is 61 to 63. At 62, this year landed at the upper end of that range without relying on an exceptional outlier.
2026 To Date
2026 still leads the five-year comparison
The January-to-August total of 498 is ahead of every prior year over the same period, including 2022 at 489.
Momentum
Growth resumed after July
New patients increased from 56 in July to 62 in August, restoring momentum after the post-June slowdown.
Creatives
Creative Library
Graphics available for use across paid campaigns and organic activity.
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Leads
CRM Opportunity Outcomes
August created 55 opportunities. The largest improvement opportunity is reducing the share that concludes as not interested while carrying more suitable enquiries through to consultation.
Main Pipeline
55 Opportunities
Fourteen opportunities were consultation booked, six were attended, and one reached treatment done.
Estimated Pipeline Value by Stage
Consultation Booked
$7.65K
Attended
$1.55K
Not Interested
$1.85K
Estimated values only: these reflect opportunity estimates, not confirmed revenue, billings, or treatment value.
Stage Split
Not Interested30
Consultation Booked14
Attended6
Open or Follow-up Stages5
How Opportunities Came In
Qualified inbound calls45
Webchat4
Contact Us Page3
Google Ads2
Number Pool1
Key Takeaway
The clinic has enough enquiry volume to work with. The focus should be improving qualification and early consultation messaging, since more than half of August opportunities were marked not interested while 21 had already progressed to booked, attended, or treatment stages.
Invisalign Pipeline
20 Opportunities
All Invisalign opportunities came from Facebook Ads. Three appointments were booked, while 14 opportunities were contacted without a response.
Estimated Invisalign Pipeline Value by Stage
Appointment Booked
$21K
Contacted No Response
$98K
Not Interested
$21K
Estimated values only: these reflect opportunity estimates, not confirmed revenue, billings, or treatment value.
Stage Split
Appointment Booked3
Contacted No Response14
Not Interested3
Opportunity Source
Facebook Ads20
Key Takeaway
Meta generated meaningful Invisalign interest. Follow-up is the immediate conversion opportunity: 14 of 20 opportunities were contacted without a response, while three secured an appointment. Prioritise a same-day call, SMS, and short follow-up cadence before increasing demand-generation spend.
Calls
Call Performance
Inbound call demand was strong, and the clinic maintained a high answer rate across 62 calls.
Total Calls
62
Answered
60
Unique Callers
56
Answer Rate
96.8%
Call status breakdown
Answered60
Missed2
View missed call details2 calls
25 August 2026, 4:16 PM · Google Ads number
18 August 2026, 12:50 PM · Google organic
Call mix by number and source
62Calls
JCD Number Pool · Google organic
28Google Ads Number · Unattributed
20JCD Number Pool · Google paid
10Other sources
4Organic search generated the largest identifiable call group. Twenty calls arrived through the dedicated Google Ads number without a source label, so paid attribution cannot be confirmed for that group.
Google Ads Report
Paid Search Performance
Paid search generated 62 conversion outcomes from 157 ad clicks.
Spend
$3.53K
Total paid search investment
Impressions
1,321
Search ad appearances
Clicks
157
Visits from paid search
Total Conversions
62
Total conversion outcomes
Cost per Conversion
$56.95
Average cost per conversion
Conversion Rate
39.49%
Share of clicks that led to a conversion
August Takeaway
The live search campaign generated 157 clicks and 62 conversion outcomes. At $56.95 per conversion, the priority is sustaining high-intent local search visibility while protecting the quality of enquiry follow-up and appointment conversion.
Meta Ads
Meta Performance
Meta delivered broad reach and recorded lead activity through Invisalign, while the awareness campaign concentrated on visibility.
Meta Overview
Reach and lead generation working together
Meta generated 419,700 impressions, 1,561 clicks, and 26 attributed conversions. The Invisalign campaign generated 20 leads, while the awareness campaign delivered the majority of reach.
Campaign performance2 campaigns
Website Traffic
Website Traffic
Website visitors increased 12.8% over the prior 31 days, with organic search remaining the largest identifiable source.
1.15K
Up 12.8% vs last 31 days
1.15K
Visitors
Source Mix
Landing Page
Landing Page Activity
Paid-search landing pages generated calls from local dentist and emergency search demand.
Calls from Main Landing Page
7
Seven calls came through the main landing page from paid-search visits.
Strongest Search Terms
dentist in joondalup2
dentist joondalup2
dentist near me emergency2
joondalup dentist1
Active Landing Pages
Wins
Key Wins
The strongest August outcomes across patient growth, traffic, and demand capture.
Patient Growth
New-patient volume climbed to 62
August added six new patients on July and kept 2026 in first place year to date across the five-year comparison.
Demand Capture
Calls were answered reliably
The team answered 60 of 62 inbound calls, protecting a valuable stream of intent from search and other channels.
Website Growth
Traffic returned to growth
Website visitors rose 12.8% to 1.15K, with organic search contributing the largest identifiable visitor group.
Action Plan
What To Do Next
The priority is not simply increasing enquiry volume; it is extracting more value from the demand already reaching the clinic.
Priority 1
Improve qualification before the enquiry cools
Review the first-call and first-response flow around price, treatment suitability, and appointment availability. With 30 opportunities marked not interested, clearer expectation-setting can help more suitable enquiries progress.
Priority 2
Protect high-intent local and emergency search demand
Keep local dentist and emergency intent visible in the paid-search mix, then test landing-page messaging that moves visitors more directly toward calling or booking.
Priority 3
Recover more Invisalign enquiries through follow-up
The Invisalign pipeline contains 20 opportunities. Three appointments were booked, while 14 opportunities remained at contacted with no response. Use a same-day call, SMS, and short follow-up cadence to recover more of the existing demand.